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Il blog del Marketing Scientifico

4 min lettura

C’è startup e start-up

Dove passano i fenomeni di moda, rimane la confusione. Sull’ecosistema delle startup...

4 min lettura

Il Marke-Team

Il marketing è un potente strumento di Team Building. Molto più delle...

5 min lettura

Fear Arousing Appeal

Sono venuti i Ranger a casa mia. No, non Walker Texas Ranger,...

5 min lettura

Soddisfazione del cliente e il Ranking dei Bisogni

Non osi l’uomo separare ciò che il marketing ha unito. Scusate l’incipit...

4 min lettura

Non sbandare per una zanzara!

Ti è mai capitato di rischiare di schiantarti in auto perché davi...

Marketing scientifico

4 min lettura

Il marketing, tra apparenza e sostanza

L’apparenza inganna, ma l’apparenza è sostanza. Quello di Mirko Scarcella (apparente influencer...

3 min lettura

Analisi dinamica di mercato

Dobbiamo aggiornare la mappa. Quando si comincia a lavorare in nuovo ambiente...

6 min lettura

Da cosa si vede un buon marketer?

De Gregori diceva che un buon giocatore di calcio si vede «dal...

4 min lettura

Marketing Philarmonic Orchestra

Un’orchestra sinfonica è normalmente composta da circa 40 elementi. 40 soggetti per...

6 min lettura

Analisi del Target: viene prima o dopo il Prodotto?

Viene prima il prodotto o il target? Quando individuare il proprio target,...

6 min lettura

Costruire il budget per il piano marketing: istruzioni per l’uso

Come fare bene un budget marketing? Come allocarlo e come calcolare un...

6 min lettura

Marketing, Comunicazione e Vendite: come possono interagire per vincere?

Ci sono molte dinamiche tra Marketing, Comunicazione e Vendite che mal sopporto....

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