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Blog: Marketing scientifico

Marketing scientifico

4 min lettura

Accelerare i processi marketing grazie ad analisi e pianificazione

In un mondo che viaggia sempre più veloce, dobbiamo imparare a non...

Marketing scientifico

4 min lettura

Il marketing, tra apparenza e sostanza

L’apparenza inganna, ma l’apparenza è sostanza. Quello di Mirko Scarcella (apparente influencer...

Marketing scientifico

7 min lettura

Cultura del lavoro: a lezione da Maria Sharapova

Amo lo sport e gli sportivi e trovo che da loro possiamo...

Marketing scientifico

3 min lettura

Scegli con cura le parole da non dire

«Mi piace chi sceglie con cura le parole da non dire» è...

Marketing scientifico

12 min lettura

Burioni, un brand di successo. Ma è anche una comunicazione efficace?

Articolo scritto da Luca Poma, Professore di Reputation Management e Scienze della...

Marketing scientifico

4 min lettura

Darsi un prezzo: quanto vale il tuo lavoro?

Molti studenti universitari e professionisti in erba, mi chiedono consigli (gratis… voi...

Marketing scientifico

8 min lettura

Indagine soddisfazione: il nostro caso studio

Può un calzolaio andare in giro con le scarpe rotte? Certo che...

Marketing scientifico

3 min lettura

Il Marketing Scientifico non è il Marketing Data-Driven

Mi trovo spesso a smantellare questa errata convinzione. No, il marketing scientifico,...

Marketing scientifico

4 min lettura

Il cliente è sempre più infedele. Come fare?!

I miei suoceri mi hanno raccontato di aver smesso di comprare la...

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