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Blog: Marketing

5 min lettura

Se non sei green sei grey

Sull’onda del crescente interesse per la causa ambientale e il cambiamento climatico,...

4 min lettura

Marketing in azienda: come creare un flusso efficiente

Il marketing ha, storicamente, un problema di posizione aziendale. È come nello...

5 min lettura

Cosa ci insegna Radio Deejay

Lo scorso 01/02 Radio Deejay ha festeggiato il suo 37° compleanno. Da...

4 min lettura

Zuckerberg e Salvini: due uomini comuni fuori dal comune

Cos’hanno in comune le foto di Mark Zuckerberg al parco con la...

4 min lettura

Chi ha i clienti vince

Non vince chi ha il miglior prodotto o servizio, neppure chi ha...

5 min lettura

Falsi miti e inganni: le bufale dei metodi vincenti

I falsi miti e gli inganni sono dietro l’angolo. Vediamo come difendersi...

4 min lettura

Apple, Google e Amazon hanno cambiato il mondo: il tuo!

Le prestazioni eccezionali di pochi elevano le aspettative di molti. Oggi, realizzare...

5 min lettura

Apple e Amazon: dal Garage ai 1.000 miliardi a Wall Street

A settembre 2018 Amazon ha raggiunto Apple nel club super esclusivo delle...

3 min lettura

I clienti sono il vero patrimonio delle aziende

Se guardiamo a un normale bilancio troviamo valorizzati asset come gli immobili,...

5 min lettura

Time Management: perché è la vera grande sfida da vincere

Il time management, o gestione del tempo, racchiude tutte le attività di...

3 min lettura

Smettete di usare (male) le buyer personas!

Il marketing, ahimè, subisce i trend più della moda. Già da un...

3 min lettura

Perché fare personal branding? Per umiltà, non per vanagloria

Molti pensano che curare il proprio brand personale (personal brand) sia un...

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